Private coaching for founders

Scale to seven figures without trading your life for it

A hands-on coaching partnership for established founders and experts ready to grow past $1M, build a team that runs without them, and get their time back.

Apply for a strategy call → ▶ Watch the method (12 min)
★★★★★ Trusted by 180+ founders scaling past $1M
Founder strategy session preview
The Apex Method, explained in 12 minutes
12:04

Founders coached have been featured in

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The ceiling

You built it. Now it depends on you for everything.

The business that gave you freedom slowly became the thing you cannot step away from.

Revenue is good, but growth has stalled. Every decision routes through you. You are working more than ever and the path to the next level is not "work harder", it is a different operating system entirely.

  • → You are the bottleneck in sales, delivery and decisions
  • → Revenue plateaued and you cannot see the next lever
  • → Your team is capable but you cannot let go
  • → You have no real time off without things slipping
  • → You have read the books, but execution is the gap
The Apex Method

Three shifts that move you
from operator to owner

A proven framework refined across 180+ founder engagements.

Phase 01

Clarity

Pinpoint the one constraint capping your growth and design the 12-month plan that removes it.

Phase 02

Capacity

Build the team, systems and offers that let the business grow without routing everything through you.

Phase 03

Compounding

Install the rhythms and metrics that turn one good quarter into predictable, repeatable scale.

Who this is for

This is selective, by design

Apex is a small, high-touch partnership. We only take founders we are confident we can help.

A strong fit

  • ✓ You run an established business doing $300K to $5M per year
  • ✓ You have a product or service that already works
  • ✓ You are ready to delegate and build real systems
  • ✓ You value direct, candid coaching over cheerleading

    • Not a fit yet

  • ✕ You are pre-revenue or still validating an idea
  • ✕ You want a done-for-you agency, not coaching
  • ✕ You are not willing to change how you operate
  • ✕ You are looking for a quick tactic, not a system
    • Results

    Outcomes, not just testimonials

    $680K → $2.1M
    Annual revenue in 14 months

    "I finally got out of the day to day. We tripled revenue and I took my first real vacation in six years."

    Sarah R.Agency founder
    −25 hrs
    Per week, same revenue and rising

    "Apex helped me build a leadership team. I went from 70-hour weeks to under 45 with the business still growing."

    Marcus O.E-commerce, 8 figures
    3.4x
    Profit per client, year one

    "We restructured the offer and pricing in the first 90 days. Margin transformed before we even touched marketing."

    Lena C.Consulting firm
    ★★★★★
    "I had worked with two other coaches before. The difference here is the focus on systems and accountability. Within a year my business runs without me in every decision, and I am finally building the company I set out to."
    David M. · Founder, SaaS company · scaled from $1.2M to $4.6M
    Jonathan Cole, founder and coach
    Jonathan ColeFounder of Apex · 2 exits · 180+ founders coached
    Your coach

    I have built it, sold it, and helped 180+ founders do the same

    I scaled and exited two companies before I started coaching. I know the lonely middle, profitable enough to be trapped, not yet free, because I lived it.

    Apex is not theory. It is the exact operating system I used to step out of the day to day, distilled into a partnership where I work directly with you on the constraints that actually matter.

    🏆 2 successful exits 📈 180+ founders coached ⭐ 4.9/5 client rating
    What happens next

    A simple, no-pressure process

    1

    Apply

    Answer a few questions so we understand your business and where you are stuck. Takes about 3 minutes.

    2

    Strategy call

    If it looks like a fit, we map your biggest constraint and the plan to remove it. You leave with clarity either way.

    3

    Partner

    If it makes sense for both sides, we begin. If not, no pressure. Either way the call is genuinely useful.

    Apply now

    Apply for your strategy call

    A handful of new partnerships open each quarter. Tell us about your business below.

    Only 4 partnership spots open this quarter

    Tell us about your business

    This helps us prepare and make sure the call is worth your time.

    🔒 Your information stays private. We typically reply within 1 business day.

    ✓ Application received · one optional add-on

    Want to make the most of your call?

    Most founders who get the fastest results start with a focused working session. You can add one now, it is completely optional.

    The Founder Strategy Intensive

    $750
    $300
    • ✓ A private 90-minute deep-dive on your single biggest constraint
    • ✓ A written 90-day growth plan you keep, whatever you decide next
    • ✓ Priority scheduling, skip the regular waitlist
    Fully credited toward your coaching if you join Apex.
    ✓

    Application received

    Thank you. We are reviewing your application now.

    VALUE
    PROMISE

    The call is worth your time, guaranteed

    Whether or not we end up working together, you will leave the strategy call with a clear read on your single biggest constraint and the next move to make. If you feel it was not a valuable use of your time, tell us and we will make it right.

    Questions

    Common questions

    How much does the coaching cost? +
    Apex is a premium, high-touch partnership and is priced accordingly. We share full details on the strategy call once we both confirm it is a fit. Most clients see the investment returned many times over within the first few months.
    What is the time commitment? +
    Plan on a focused 60 to 90 minutes per week between sessions and implementation. The whole point is to give you time back, so the work is designed around high-leverage moves, not busywork.
    Is this 1-on-1 or group? +
    It is a blend: direct 1-on-1 sessions for your specific business, plus a small peer group of other founders at your level for accountability and perspective.
    What if it is not a fit? +
    Then we will tell you honestly on the call, and you still walk away with a clear plan. We only take on founders we are confident we can help, which is why we keep spots limited.
    How soon could we start? +
    We open a small number of spots each quarter. If your application and strategy call confirm a fit, onboarding usually begins within one to two weeks.
    Your next chapter

    The business that works without you starts with one conversation

    Apply now to claim one of the limited strategy call spots this quarter.

    Apply for your strategy call →
    Only 4 partnership spots open · No obligation · Reply within 1 business day